I'm a little confused why so many guys are complaining about this decision.
In my opinion, this is a good step to deal with cheaters and people who selling equipment for real money , though not perfect.
Maybe the Auction House or some other decision need to be done at the same time for players to deal with their retired equipment.
At least, players know now what items they can transfer and do not need to worry about being punished because sending rods or reels to friends.
There is indeed a little cut short on Premium players, but in the long run, this decision will be good for the development of this game.(Maybe U can give the Premium players some compensation)
As far as i'm concerned, the cheaters and illegal traders will do the most harm to this game and the quality of this game will be the core to win more players.
So, I think this is a step forward.